Since the Superbowl is upon us I thought I would look into a few things companies are doing as an alternative to the 2.8 million dollar 30 second ad spot.
KFC is asking customers to upload their own chicken dances to ShowUsYourHotWings.com.
The winner gets a Superbowl party package that includes: a flat screen tv, limo service for guests, and a cleaning crew for after. More and more companies are trying to get consumers to interact with the brand and KFC's most recent stunt is a great example of that. Furthermore, KFC is sending letters to NFL players to notify them that if they do a chicken dance in the endzone during the Superbowl, they will receive 250,000 dollars to give to charity. Talk about a cheaper and more powerful way to get the brand out there to the masses.
Trading card company UpperDeck is pulling a similar idea. UpperDeck is inviting people to send them video of their endzone dances. The wackiest, most original dance wins 2 tickets this years Superbowl in Arizona. The UpperDeck website has increased web traffic by 17%!
Frito-Lay company Doritos is inviting musicians to submit original songs at myspace.com/DoritosCrashTheSuperBowl. (They didn't have to be about chips.) The song that wins online voting will air as a 60-second music video in the Super Bowl. I believe that to mean that it will air on the megatrons within the stadium. Still, a good way to increase traffic and brand awareness.
See you next week!
and go Giants!
