Thursday, January 31, 2008

Who needs Advertising?

Advertising has always been the immediate solution to slumping sales, but nowadays businesses are finding newer, better, and cheaper ways to get noticed and build their image. Chipotle restaurants, you may have heard of them, is a chain specializing in burritos. Currently, they are one of the hottest proprieties in the quick serve biz. Their stock has tripled since January of 06 and they rank 4th out of 2400 among quick serve brands. And they have built this up by spending less money in a year in advertising than McDonalds does in 48 hours. How do they do it? Chipotle got their start through buzz marketing and they have stuck to it. For example, Chipotle came to midtown Manhattan last July and gave free burritos away to 6,000 people, some of whom stood in line for two hours. "The stunt cost $35,000, figures James W. Adams, Chipotle's marketing director. In return, the company landed 6,000 new spokespeople. "You could spend that same amount on an ad in The New York Times and you wouldn't have that many people talking about you," Adams points out. "The response to the food is almost always positive. It's unique and it's tasty." But don't just take it from him; any Chipotle regular would probably say the same thing" You can read the full article here.

Welcome, Buongiorno

This is my first time blogging about Buzz and word of mouth marketing so before I get started I will tell you a little about myself.

My name is Peter Ward, I am 22 years old, and I am attending my last semester at Ithaca College in Ithaca, New York. I plan on graduating this spring with a degree in Integrated Marketing Communications. I enjoy music and having been playing guitar for ten years, mostly jazz, rock, and classical stuff. I also enjoy traveling and culture and am in my second semester of Italian classes. I believe there is a future in marketing for me and if that doesn't work out I have lots of other interests to pursue. Screenwriting, law, and music are somethings I could see myself doing.

Anyways enjoy the blog and feel free to make comments.