Friday, April 4, 2008

Dr. Pepper is doing what?!

In an effort to give Dr.Pepper a new image the company is kicking the Guns n' Roses into gear by offering everyone a free soda. The official press release and blog state that Dr. Pepper is encouraging lead singer, Axle Rose, to release his 17-year-in-the-making belabored masterpiece, Chinese Democracy, in 2008. You can see where Dr. Pepper is going with this by reading the quote below.
"It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love,” said Jaxie Alt, director of marketing for Dr Pepper. “So we completely understand and empathize with Axl's quest for perfection – for something more than the average album. We know once it's released, people will refer to it as "Dr Pepper for the ears" because it will be such a refreshing blend of rich, bold sounds - an instant classic.”

I understand the stunt, and it works well in this situation. If anything, Dr.Pepper got a whole lot of free press coverage this month. And people are talking about it. One blogger responded to a post about the giveaway by saying "I am going to buy some Dr. Pepper right now!" All this blogging about it actually makes me thirsty for some too... Months from now if the album actually does get released, it will be interesting to see how Dr. Pepper will go about giving away a free can of soda to everyone in America. We are talking big numbers here. 300M people in the States / $.25 per can of soda= 25 million bucks.

1 comment:

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