Subway is celebrating the ten year weight loss anniversary of its spokesperson- Jared Fogal. Jared is going on a 12 city tour in order to promote Subway's childhood obesity prevention plan. The "Tour de Pants", which will last six months, will make stops at the South Beach Food and Wine Festival, NASCAR events, and American Heart Association walks. New York Giants player Micheal Strahan will be partnering with Fogal to promote the plan. Subway aims to make 2 million dollars through donations and fund-raising. Fogal will be taking pictures with people wearing his old "fat pants", while also giving out trading cards and healthy eating tips. The tour was kicked off this Tuesday in Times Square where a lucky person got his picture with Jared appear on the giant NASDAQ video wall. The campaign also includes a sweepstakes for a chance to appear in a Subway commercial with Fogal. To enter, visit www.SubwayFreshBuzz.com Another measure the website is taking is inviting visitors to upload videos and photos that congratulate Fogal on his ten year milestone. They even have a game that lets players keep Fogal's pants slim by catching healthy foods. The buzz tour will be accompanied by print and online ads, as well as in-store marketing.
Maybe its just me, but aren't people getting tired of the same old Jared Fogal promotions? In a way he has been solidified into modern pop-culture but its the same old message over and over again. I think the tour will create some buzz if done properly, but its time for Subway to come up with a new marketing plan instead of using a retread spokesperson for another ten years. I think i'll go to Quiznos.
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